Kei Concepts
About Us
The people behind the food, and the story behind the group.
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Neo Du, Edward Huang, Viet Nguyen, & Ivy Ha
Leadership
Viet Nguyen
CEO / Executive Chef
Viet immigrated from Vietnam at sixteen and spent years working every level of the restaurant industry before opening his first concept in 2014. Today he leads Kei Concepts as CEO and Executive Chef, setting the culinary vision and standards across every brand.
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Ivy Ha
Co-CEO
Ivy has been a driving force behind Kei Concepts' growth from the beginning — building the operational and organizational foundation that allows each concept to thrive independently while moving forward as one unified group.
Neo Du
FOH Managing Partner
Neo has been with Kei Concepts since the very beginning, helping shape the hospitality standards and front-of-house culture that define the guest experience across every restaurant.
Edward Huang
BOH Managing Partner
Edward brings years of kitchen experience across multiple restaurants to his role overseeing back-of-house operations, quality control, and culinary consistency across the entire Kei portfolio.
Every great story has its chapters. Here are ours.
The Journey
A Decade of Growth
Buena Park
SUP Noodle Bar
It started here. SUP Noodle Bar opened in Buena Park with a simple premise: pho, done at a higher standard. It was our first restaurant and the foundation everything else was built on.
Buena Park
SUP Noodle Bar
It started here. SUP Noodle Bar opened in Buena Park with a simple premise: pho, done at a higher standard. It was our first restaurant and the foundation everything else was built on.
Fountain Valley
Pango Taqueria
Pango Taqueria was an early experiment. Bold, ambitious, and defining. It didn't last, but it taught us more than most of our successes did.
Torrance
SUP Noodle Bar
A six-month collaboration with H-Mart's food court in Torrance. Small format, big lessons. One of our favorite chapters from the early days.
Fountain Valley
Pango Taqueria
Pango Taqueria was an early experiment. Bold, ambitious, and defining. It didn't last, but it taught us more than most of our successes did.
Torrance
SUP Noodle Bar
A six-month collaboration with H-Mart's food court in Torrance. Small format, big lessons. One of our favorite chapters from the early days.
Fountain Valley
VOX Kitchen
What we learned from Pango went directly into VOX. It opened in Fountain Valley as a fusion concept and quickly became one of the most recognized restaurants in Orange County.
Cerritos
SUP Noodle Bar
Demand for SUP brought us to Cerritos. Our first expansion and proof that what we were building had real legs.
Fountain Valley
VOX Kitchen
What we learned from Pango went directly into VOX. It opened in Fountain Valley as a fusion concept and quickly became one of the most recognized restaurants in Orange County.
Cerritos
SUP Noodle Bar
Demand for SUP brought us to Cerritos. Our first expansion and proof that what we were building had real legs.
Huntington Beach
Kei HQ
As the group grew, we needed a home base. Kei Concepts relocated its headquarters to Huntington Beach, where we've been ever since.
Huntington Beach
Kei HQ
As the group grew, we needed a home base. Kei Concepts relocated its headquarters to Huntington Beach, where we've been ever since.
Fountain Valley
GEM Dining
Our first step into upscale dining. GEM opened in August 2019 and earned a spot in the 2022 Michelin Guide. A milestone that validated everything we believed about what Asian dining could be.
Fountain Valley
GEM Dining
Our first step into upscale dining. GEM opened in August 2019 and earned a spot in the 2022 Michelin Guide. A milestone that validated everything we believed about what Asian dining could be.
Fountain Valley
NEP Cafe
Opening a restaurant during a pandemic wasn't the plan. We did it anyway. NEP Cafe brought Vietnamese-French coffee and brunch to Fountain Valley at a time when the community needed a place to feel at home.
Irvine
SUP Noodle Bar
That same year, SUP expanded to Irvine. Adapting and moving forward, even in 2020, defined who we were as a company.
Fountain Valley
NEP Cafe
Opening a restaurant during a pandemic wasn't the plan. We did it anyway. NEP Cafe brought Vietnamese-French coffee and brunch to Fountain Valley at a time when the community needed a place to feel at home.
Irvine
SUP Noodle Bar
That same year, SUP expanded to Irvine. Adapting and moving forward, even in 2020, defined who we were as a company.
Huntington Beach
ROL Hand Roll Bar
We built out ROL in five weeks and opened OC's first hand roll-focused restaurant. Fast, scrappy, and exactly the kind of move we'd become known for.
Fountain Valley
KIN Izakaya
KIN started as a pop-up. By October 2021 it had its own home: a full izakaya experience built on Japanese culinary tradition and unmistakably Kei.
Huntington Beach
ROL Hand Roll Bar
We built out ROL in five weeks and opened OC's first hand roll-focused restaurant. Fast, scrappy, and exactly the kind of move we'd become known for.
Fountain Valley
KIN Izakaya
KIN started as a pop-up. By October 2021 it had its own home: a full izakaya experience built on Japanese culinary tradition and unmistakably Kei.
Fountain Valley
INI Ristorante
Japanese-inspired Italian cuisine in the heart of Little Saigon. INI was one of our most unexpected concepts and one of our most rewarding.
Fountain Valley
Kei Media
A step into storytelling beyond the restaurant — podcasts and conversations with creatives and industry voices. A small but meaningful chapter.
Fountain Valley
ROL Hand Roll Bar
ROL's second location opened just down the street from the original. The demand was there and we answered it.
Fountain Valley
INI Ristorante
Japanese-inspired Italian cuisine in the heart of Little Saigon. INI was one of our most unexpected concepts and one of our most rewarding.
Fountain Valley
Kei Media
A step into storytelling beyond the restaurant — podcasts and conversations with creatives and industry voices. A small but meaningful chapter.
Fountain Valley
ROL Hand Roll Bar
ROL's second location opened just down the street from the original. The demand was there and we answered it.
Irvine
NEP Cafe
NEP came to Irvine with something new: dinner service. A significant step for the brand and for what we believed a Vietnamese-French concept could be.
Fountain Valley
GEM Dining
We made the decision to pause GEM and take the time to get it right. Some concepts deserve more than a second chance. They deserve a fresh one.
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Fountain Valley
Kei Supper Club
An intimate, reservation-only dining experience that brought our culinary team together to cook without constraints. Multi-course, globally inspired, and entirely our own.
All Concepts
Family Friendly Initiative
We introduced the Kids Meal Box across our concepts. A simple idea that made Kei more accessible for families dining in and taking out.
Irvine
NEP Cafe
NEP came to Irvine with something new: dinner service. A significant step for the brand and for what we believed a Vietnamese-French concept could be.
Fountain Valley
GEM Dining
We made the decision to pause GEM and take the time to get it right. Some concepts deserve more than a second chance. They deserve a fresh one.
Fountain Valley
Kei Supper Club
An intimate, reservation-only dining experience that brought our culinary team together to cook without constraints. Multi-course, globally inspired, and entirely our own.
All Concepts
Family Friendly Initiative
We introduced the Kids Meal Box across our concepts. A simple idea that made Kei more accessible for families dining in and taking out.
Westminster
Kei Coffee House
Our take on the neighborhood coffee shop. Handcrafted drinks, in-house pastries, and a space in the heart of Little Saigon that feels like it's always been there.
Irvine
ROL Hand Roll Bar
ROL's third location brought our hand rolls to Irvine. Each new ROL feels like proof that the simplest ideas are often the strongest ones.
Westminster
Kei Coffee House
Our take on the neighborhood coffee shop. Handcrafted drinks, in-house pastries, and a space in the heart of Little Saigon that feels like it's always been there.
Irvine
ROL Hand Roll Bar
ROL's third location brought our hand rolls to Irvine. Each new ROL feels like proof that the simplest ideas are often the strongest ones.
South Coast Plaza
VOX Kitchen & Bar
VOX came to South Coast Plaza with a full bar, an open-air patio, and everything that made the original great — turned up.
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Fountain Valley
QUA Contemporary Chinese Cuisine
QUA is our take on contemporary Chinese dining, shaped by the culinary traditions of Cholon and by what we think those flavors can become today.
South Coast Plaza
VOX Kitchen & Bar
VOX came to South Coast Plaza with a full bar, an open-air patio, and everything that made the original great — turned up.
Fountain Valley
QUA Contemporary Chinese Cuisine
QUA is our take on contemporary Chinese dining, shaped by the culinary traditions of Cholon and by what we think those flavors can become today.
New Endeavors
We're just getting started.
Kei Concepts Headquarters
Get in Touch
Address
17011 Beach Blvd, Suite 676, Huntington Beach, CA 92647Phone
(714) 369-4083Office Hours
- Monday–Friday
- 9:00am–5:00pm
- Saturday–Sunday
- Closed